If Marketing a well-known brand is a difficult task; then for a start-up it is almost impossible. The list of marketing resources is growing every day, and it is up to marketers to make the call on which is the best strategy. There is always limitations when it comes to start-ups; such as finance or time. It is not just one channel that is going to give a successful marketing campaign but a combination of few and how they compliment each other. It is imperative for start-ups to get their marketing campaign right as their resources are mostly limited and have to make the most of what is available.
Here are a few cost-effective marketing tips
Creative Business Cards: Business cards are still one of the old yet effective methods of marketing your brand. The advantage of business cards is that it makes the customer feel special as not everybody has access to it. It is a great opportunity for you to get creative as it will always catch your customer’s attention whenever they see it. There are three aspects of a business card that can be exploited.
- Touch: The material of the card is something that can be used to get your customer’s attention. There are many creative business cards made of wood, granite or plastic to name a few.
- Smell: Another creative way of marketing your brand could be with a smell. There are plenty smells that can be used on your cards to get your customer’s attention. Many perfume companies use smell in their magazine and newspaper ads.
- Visual: The most important aspect of the card. There are no limits to how visually creative you can get with your card. There are many things that need to be considered before printing like the colour combination, Font size, creative content and design.
- Go Big With Email Marketing: Email Marketing is still an effective channel of marketing. The challenges before is getting the contact information of your target customers. But now there are services that provide a quality targeted email list that you are looking for. The content of the email campaign is vital for its success.
- Participate on Trade Shows: Trade shows are an excellent opportunity to showcase your products or services. This is a great chance to spread the brand name and also get valuable feedback from potential customers. This will also be a great opportunity to assess where you stand in the market.
- Social Media: The presence in social media is vital in creating a brand name and marketing. The evolution of social media has given companies many channels to market. Being creative is a critical component in this type of marketing. It is important that your content stands out from the rest as that will be the only way it will catch the attention of your target customers.
The above combination is the perfect strategy for a start-up to have has it has the perfect balance of offline and online channels. There will always be new ways to market, and it is up to the marketing team to make the call on which is the best strategy. Hope this was helpful and wish you the very best in you future endeavors.
10 Reasons To Use Email Marketing
Email marketing is said to be one of the strongest marketing channels. And it can be, if backed by an effective email marketing strategy.
An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals.
You know you need to attract new customers and keep existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the expected results.
Here are 10 reasons why you should use email marketing:
1. Build credibility
People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.
2. Boost sales
email is a mature channel for engaging online consumers. Its longevity is a testament to its ability to convert leads into buyers and buyers into repeat customers.
3. Reach people on any device
Email marketing is one of the best tools that can help a business take advantage of the growing popularity of mobile technology.
4. Look professional
Email templates are designed to make sure you look professional when you reach your audience member’s inbox. You can insert your own content and customize each template with your logo and colors to make sure it matches your brand.
5. Generate leads
However, the hard truth is the person who downloaded your eBook might have solely been interested in its contents. That individual may or may not have any real interest in your category of product or service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.
6. Promote services
Email gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.
7. Learn what works
With email marketing you can see how your emails are performing, help you market smarter, and also give you the advantage of better understanding the needs and interests of your customer base.
8. Attract new clients
Attracting new clients can be a much tougher challenge than maintaining relationships with existing ones. Social media is a popular channel for building relationships, awareness raising and, increasingly, lead generation.
9. Generate calls
When done right, email marketing lets you reach the right person, with the right offer, at the right time.
10. Build your brand
With email, you can strengthen brand recognition with new and potential clients, and extend your reach when people forward or share your message with a friend.
Email is the only channel of communication that remains private, that is a direct connection between you and your prospect, and most importantly, it has an opt-in process that turns it into the purest form of Permission Marketing.
Reaping the Benefits of Social Networking in the Modernized Consumer Society
The internet has revolutionized the way business is conducted globally. Business and potential customers are connected through innovative channels that bring real time virtual engagement. The popularity of social media marketing and the proliferation of social networking platforms have posed both a challenge and an opportunity to internet marketers.
The ever-changing and versatile nature of social media marketing as a discipline has necessitated periodical upgrades and changing of marketing strategies in order to keep in sync with the overall marketing agenda. Social media marketing has brought into the business world a number of benefits that have helped companies in launching into new markets and gaining competitive advantages.
- Social Engagements
Through the creation of business profiles on social networks, customers have been able to interact with companies on a personal rather than business platform. Businesses have been able to capture customer interest, provide real time solutions and create a strong web personality. Facebook, LinkedIn and Twitter have been instrumental in starting business to consumer (B2C) informative chats that have eventually led to customer loyalty.
While engaging prospects through social networks, it is advisable that you focus on developing relationships other than concentrating on pushing sales. A good way to converse with your customers is by asking them intriguing questions that will help you gain an insight into their likes and dislikes.
- Enhancement of Brand Personality
As opposed to conventional marketing methods, social media marketing has successfully enabled businesses to build brand equities online. Through tweets, posts and updates, customers have come to appreciate, believe and highly regard brand personalities.
When branding through social networks it is recommended that you maintain consistency in both in your tone and humor. You have to think of your company as a human being interacting with friends and prospects across the internet. This will make your clients relaxed and friendly creating what is alternatively called a ‘buddy’ experience. Selling to such a group of customers becomes easier once they trust your brand.
- Development of Web Reputation and Authority
Through the posts that you make and the agenda you advance, social media marketing has become one of the most effective building blocks of online reputation. Facebook likes and re-tweets for instance signal a common interest and business popularity. By taking advantage of this online connectivity to marshal people to connect with your business profile, you build a strong clientele base in the course of time. After all this is the core of any marketing campaign.
- Information Centers
In this century and those to come, availability, reliability and the communication of credible information will take the center stage in marketing. Through social media, companies can bring their customers up to speed with industry relevant issues and new developments. Any product launches for instance can be easily communicated through these networks. You can take advantage of the customer information available to also help in shaping your own business strategies. This will solidify your stand in the market and help you gain a potion of the consumers’ mind share.
- Cost Effectiveness
In most firms, marketing takes the lion share in terms of budgetary allocations. This is due to the cost intensive nature of marketing campaigns. Social media on the other hand brings in a fresh sigh of relief as far as the marketing costs are concerned. Even with a paltry budget, you can easily run a successful marketing campaign and reach out your target customers with a lot of ease. The cost savings made while advertising through social networks can be redistributed to benefit other parts of the company.
- Degree of Competitiveness
It is through social marketing that all companies whether big or small compete on the same platform. Ordinarily, it is almost impossible to flex your marketing muscles to match the big box retailers. With the advent of social platforms however, what matters is how well you craft your social media marketing strategy so as to penetrate your competitors’ turf. Give them a run for their money through a well optimized social marketing campaign.