From selling soap to birthing a baby, to getting connected to the dear departed, it’s all about technology! And one of the marvels of the internet is being able to influence the masses, to achieve those goals in a measurable way.
This, in effect, is digital marketing, a key, emerging, dynamic and continually evolving field. There are several ways to engage customers and let me attempt to unravel a wee bit of it, as we go along, without it sounding too tedious.
It’s a foregone conclusion in today’s world that, the net and the mobile platform is the stage on which any business must be seen, to survive the cut-throat competition and to outdo it. And every biggie out there has grabbed its share of the pie. So to quote companies like Amazon, Flipkart, e-bay, to name a few, is stating the obvious, that they have become and are giants, due to their continued enormous presence online through affiliate marketing and on other media like TV, newspaper, in the lives of customers.
The important factor to understand would be, that the lines between offline and online marketing are blurring rapidly. In as much, as it creates a world of opportunities, it also escalates the pressures to deliver when the budget allocated to digital marketing and advertising is high.
A quick survey of available data reveals that the budget that is allocated to digital marketing is on the upswing, (without quoting exact figures), compared to the previous years. Marketers are now geared to drive their businesses the digital way through websites, social media and advertising, especially on the mobile platform. Having a vibrant and an updated website, optimum visibility on social media like FB and Twitter, would create a continuous and meaningful dialogue with the preferred customer bases, even allowing them to, in fact, create the products and services, which they see as lending credibility to their own existence and an enhanced quality of their lives.
Cutting to brass-tacks, it means working hard, at understanding not only the techniques but also the rapidly changing technology. This can be handled by the in-house talent or it can be outsourced. A lot of companies invest in a person who takes on the role of handling this specialised task, as this is the fulcrum on which the entire business rests. eg., a chief marketing technologist. What adds teeth to these multipronged strategies is social analytics. Very simply, it is to analyse all sorts of data across different metrics which influence business, for eg. tracking the choices and preferences of what customers buy over a period of time, which helps the marketers plan their next moves.
Practical and Fun Way to Promote Your Business
It is important to get your business name seen often. It allows customers to always think about you when they need something in the future. This is a simple but effective way to get repeat business. One way you can this is with unique gifts. They don’t have to cost much to be effective.
You want items that will get used and are visible though, not put into a drawer and collecting dust. A great idea to consider is the use of promotional USB sticks. They can have your business name and contact details printed on them. Every time someone used it, they will see your business information.
Depending on the type of business you are involved with, you may send presentations to various partners regularly. Promotional USB sticks offer a professional way for you to share such information with them. It also reduces the risk of problems due to different people using different platforms on their computer systems.
With the information on promotional USB sticks, it means they can insert it into their device and use the program they are the most comfortable with. For your employees who travel often for work, this also helps them to look professional when they show up to give presentations. Such details help to show your business in a very positive light!
You can purchase promotional USB sticks with different amounts of storage on them. It all depends on what you would like to offer and the overall cost. Of course the more capacity you offer, the more they will cost per unit. However, that also increases the value they offer to the person using it. The goal is for them to have a device they can count on and use often.
The more storage they have, the more they will use the device. It can become something they pull out often to save information and to access files. Every single time they do, they will see your business details. The more familiar they are with the business, the more they are inclined to buy from you because they feel comfortable with the business.
You get to decide on the design, colour, and information to be used for your promotional USB sticks. In fact, you should get to see a sample of the completed product before they are mass produced. Look over all the details carefully to make sure there aren’t any mistakes. You want to make sure what you share is good quality and offers accurate representation of the business.
You may decide to put your business logo on them too in order to further promote the branding of your company. There are endless possibilities to think about. Don’t worry if you don’t have it all figured out. You can play around with ideas before you submit your final concept.
Typically, the more you buy at once, the less you pay per unit for promotional USB sticks. This is important to think about so you can save money in the long run. This is a wonderful way to get more recognition for your business without it being a huge marketing expense. Your customers and associates will also appreciate you offering something practical and useful.
Compare costs as well as overall quality is important. You want to have products that look great and work well. If you cut corners on the price, it can reduce the overall quality of what you purchase. If the devices don’t last long, those you give them to will toss them out. That defeats the strategy you are trying to accomplish by offering them.