Offline Marketing

Network Marketers – Are You Using Drop Cards? The internet has become so pervasive, that a lot of network marketers have completely abandoned offline marketing methods.

So I have the Internet to thank for the posing of this question to you but, do you use them? In case there are newbies (people new to the network marketing industry) reading this I’m going to explain what a drop card is. You industry veterans hold on for just a minute.

A drop card is an offline marketing method of promoting your business opportunity by placing basically a classified ad on business card stock. Preferably on yellow card stock with black ink. On the card would be a catchy phrase with your lead capture page website and/or phone number on it. They are called drop cards because you simply “drop” them almost anywhere and everywhere there is a lot of foot traffic.

Drop Cards are also known as sizzle cards. The more popular drop/sizzle cards are the ones that look like money. Some of these cards folded in a certain way look just like the real McCoy to the point, people can’t help but to pick them up if they see them lying on the floor, ground, etc.

As a matter of fact once upon a time I thought I had found $100 in the restroom of an Outback Steakhouse Restaurant. And much to my dismay I opened it up only to see it was an advertisement for a weight loss opportunity. People will either pick up a drop card, read it, keep it and respond to it if they are curious or they will put it back where they found it. Very few people will pick these things up and read them and then throw them away.

The money cards are very viral because people will find it and then show others who show others and so on and so on. The viral use of these cards can get your message in front of a lot more people than the boring ones on yellow stock business card with black ink.

So are you using them? And if so, where are you “dropping” them?

Here are a few places:

  • Grocery Stores
  • The Mall
  • Laundry Mats
  • Restaurants
  • Sporting Events
  • Festivals
  • Flea Markets
  • Dry Cleaners

The list could go on and on.

But those venues are just the usual places you can drop sizzle cards. Here are a few more ideas you could try.

  • Going to Barnes & Noble and various other book stores and making your way to the self-improvement section and placing them in the books there.
  • Leaving a card (especially the $100 dollar bill drop card) with a nice tip at your favorite restaurant.
  • Placing $100 dollar cards in the dollar bill feeds of soda/pop machines.
  • Placing $100 dollar cards in the movie vending machines like Red Box.
  • Placing them around the laptop computer display areas in WalMart or Best Buy and other stores. Get creative. These cards do work.

Yes, the Internet is great, but you should also add offline methods to get the word out about your fantastic business that can change people’s lives.

The 21 Day Trick Offline Marketing Strategies

Are you doing offline marketing, or would you like a second income in the offline world?

Here’s how to make it drop dead simple and super profitable:

First, build a simple website with a menu card on it. Not the kind of menu you find in a restaurant, of course, but it can look like that if you choose.

Your menu is going to offer all kinds of services to brick and mortar businesses.

For example:

· Local SEO

· Creating lead capture pages and setting up their autoresponder

· Website creation

· Writing blog posts and articles for them

· Repairing their online reputation

· Creating a professional looking video

· Creating detailed reports on their competitors

· Doing social media (this can be a wide variety of offerings)

· And so forth

Give them different prices – some low and some higher, to give business owners plenty of choices.

Now here’s the 21 day trick -through testing, we’ve found that you will actually sell MORE services when you extend the date by which you’ll have the services completed.

Naturally you can do many of these things in 2-5 days.

But if the client believes you’re working on it for 3 weeks, or even a whole month, the perceived value is much higher and you will sell more.

Yes, human nature is a funny thing, isn’t it?

Now then, before you panic and think you can’t provide all these services, realize that all you need is to visit Fiverr.com.

There you’ll find people who can do all of these things for you, for cheap. You will need to pay more than $5 for most of these, but that’s okay because your profit margins will still remain sky high.

Typically, you’ll pay $5 to test the gig out, and then somewhere between $50 and perhaps as high as $200 to get your job done.

Meanwhile, you’re selling services for $300 to $1000, depending how much work it involves.

You are the ‘middle man or woman’ getting the orders and then having them fulfilled.

So how do you get the clients?

All of the usual methods can apply, of course. Also, LinkedIn and Craigslist can be great places to get clients with a little practice.

Also look at potential client’s social profiles and websites to get an idea of what they might need, and then contact them directly via email or even phone.

And if you’re ready to take it to the next level, you can also put together a mailer that incorporates your menu and send it to likely prospects.

This is perhaps one of the easiest businesses you can start and almost immediately begin making money. Because you are outsourcing all of the work, you can focus solely on getting clients, making them happy and gaining repeat sales.

And by the way – once you choose a method for client acquisition, you can outsource that as well.

Then your only job will be to send orders to your outsourcers and send the completed work to your clients.

Not a lot of work for a $5,000 or more a month income.

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